Three successful examples of how push notifications can be used
Looking for ideas?
We've picked out three examples of push notifications for you that might give you an idea for your own message.
Amazon decided to spice up an ordinary shipping message. In this example, the message is not tailored to the recipient per se, but rather to the item – Star Wars. However, if the recipient is also a fan, this confirmation should be understood as a personalized message.
This push notification informs the user when he has to leave in order to arrive at the airport on time. The message provides valuable information for the user, as the app is constantly updated and takes into account possible disabilities (traffic, delays, etc.). This means that the user does not have to search for the best connection every 10 minutes.
KOHL'S push notification plays with the reward system in the user's mind. The app should be opened to find out what percentage discount is available for the user. The direct approach with "Will you?" and the possible discount of 40%, 30% or 20% is another incentive to open the app.