This is why you should consider creating a progressive web app (PWA)
A progressive web app does not need to be downloaded from an app store which can sometimes take minutes. It can be immediately used by accessing the URL of the website. It provides the full functionality like a native app. It is not necessary to install the PWA on the mobile phone which means also saving a lot of time. The users do not have to do 2 or 3 tasks before they can use the PWA. The PWA can be easily found via Google and provides automatically more website traffic in comparison to the native app. Via PWA it is possible to reach and get a higher audience. The PWA does have relevant keywords which can be used for search engine optimization purposes. Therefore, it is easy to achieve a higher Google ranking. You can adress website visitos directly and individually by using the functions of the PWA such as chat, push notifications and stamp card.