Give your users a little surprise on their day of honor
Birthday campaign via Marketing Automation
To congratulate your users on their birthday and give them an individual gift, e.g. 50 % discount on assortment XY, you can use the Marketing Automation campaigns.
Save birthday as profile field
But before you create your campaign, you have to add the birthday filter to your app profile. You create the filter as follows:
Under Settings > Profiles you add a date field named Birthday (blue bordered in the screenshot). Now click on the small gear next to the field.
Now you can edit the profile field and note that it is a required field (set to Yes), which your users have to fill out. Click on Apply to save the setting. Then confirm the Save button.
Create a campaign
Go to Campaigns > +Create campaign and select Own campaign. Give your campaign the name Birthday Campaign or another name so that you can assign it better later.
In the Filters field below, select your newly created filter Birthday and specify that it is "Anniversary".
Then create your message as usual in the field Your chat message and assign the appropriate settings to the message, e.g. start date, type of campaign etc. You can find more information about the configuration possibilities of campaigns here.